Wayne State University

Masters of Arts Administration - Theatre Management, Gallery Management, Music Business

The Master of Arts Administration program offers a broad arts administration education as well as focus within specific areas of practice.  The program fosters leadership and management skills, explores processes of innovation and creativity, and examines networks and sources of support, while drawing on sound business and administrative training.  The program also makes use of local dynamic arts institutions and the smaller entrepreneurial arts and cultural organizations.
 
Students receive the background to lead arts and cultural organizations such as theaters, musical ensembles including symphonies, orchestras, jazz and choral groups, galleries, museums, arts and culture festivals, arts centers, arts councils, local and regional arts boards, dance companies, community arts and cultural organizations among others. Students also will be equipped to create and lead smaller entrepreneurial arts and cultural organizations. 
 
The curriculum includes marketing, strategic communication, financial management, grant writing, venue and talent management, event planning, leadership and contemporary issues.
 
The program requires a minimum total of thirty (30) credits. Curriculum may be fulfilled with a minimum of 28 credits of coursework and at least 2 credits of Master's Essay Direction or Directed Study.
 

Admissions

Step One
  • Applicants must meet requirements for admission to the Graduate School. 
  • Admission to this program is contingent upon admission to the Graduate School.  https://wayne.edu/admissions/graduate/
  • Applicants must have at least a 3.0 ('B') grade point average in their undergraduate degree. 
  • A minimum of fifteen semester credits in the area of specialization is preferred. 
Step Two
  • When you apply for Graduate Admissions will ask for the following supplemental materials.
  • A personal statement regarding interest in the program. Please upload one document that contains a 500 word personal statement discussing your academic and professional goals.
  • Three letters of recommendation.  
  • Candidacy must be established by the time twelve credits have been earned.
 
Graduation Requirements
All coursework must be completed in accordance with Graduate School and the regulations governing graduate scholarship and degrees. Students may enroll on a fulltime or part-time basis but must complete requirements within six years of admission.
 
The program requires a minimum total of thirty (30) credits. Curriculum may be fulfilled with a minimum of 28 credits of coursework and at least 2 credits of Master's Essay Direction or Directed Study.
 

Course of Study Tracks

The Master of Arts Administration offers three course of study tracks depending on the student's interest and career pursuits: Theatre Management, Gallery Management, or Music Business. Courses are subject to change.

Theatre Management

REQUIRED COURSES 

THR 5640 Introduction to Accounting for Nonprofit Organizations Cr. 2 
Introduction to accounting for nonprofit organizations with a particular emphasis on arts organizations. 

THR 6651 Public Relations and the Arts Cr. 3 
Press writing and public relations for arts organizations. Topics include: writing, media relations, controlling public image. 
(Formerly THR 6500.) Material Fee as Indicated in Schedule of Classes. 

THR 7671 Funding and Grantwriting in the Arts Cr. 3 
Fund-raising strategies and the arts. Topics include: individual (annual and planned) giving, corporate giving, grant-making. 

THR 7999 Master's Essay Direction Cr. 2-3 
Open only to Master of Arts degree candidates in the Department of Theatre and Dance. 

TOTAL REQUIRED CREDIT HOURS 11

GENERAL ELECTIVES (CHOOSE TWO) 

FPC 5025 Entrepreneurship in the Arts Cr. 3 
The purpose of this class, both in organization, content and delivery is to explore the possibilities of entrepreneurship as a career/life option. Students will identify the intersection of the arts, arts culture, entrepreneurship and the individual to provide a practical and meaningful guide to creating a professional career in the arts. 

FPC 5660 Creativity: Building the New Cr. 3 
Study of creativity with personal application. Investigations in artistic, scientific, social science, engineering, industrial, and other areas. Actual application and problem-solving skills.

* THR 7651 Leadership in the Arts Cr. 3 
Modern leadership skills and techniques in theatre and in external environments. Topics include visioning, team building, consensus building, leadership communications, distinctions and similarities between leadership and management.

* THR 8689 Internship Cr. 1-3 
This course provides students with opportunities to serve as interns at theaters internal and external to the department. 

TOTAL GENERAL ELECTIVE CREDIT HOURS 6

DEPARTMENT ELECTIVES (SUFFICIENT CREDIT HOURS TO ADD UP TO 30 FOR PROGRAM COMPLETION) 

THR 6661 Marketing the Theatre Cr. 3 
Marketing strategies for arts organizations. Topics include: subscription and membership sales, individual ticket sales. 

THR 6675 Board Governance in the Arts Cr. 2 
How boards of directors govern theatres; how dynamics operate between management and boards. 

THR 7655 Human Resources for the Arts Cr. 3 
Topics include: leadership, group dynamics, staffing, employment and production-related contracts for non-profit. 

THR 7661 Market Data and Decisions in the Arts Cr. 2 
Market data and analyzing techniques used in theatre; making informed short-term and long-term decisions. 

THR 7665 Sourcing and Managing Project Funds Cr. 2
Using a theatre project as a collateral source (investment or social enterprise) for financial support; attaining support through sponsorships, grants, personal relationships, and investors in the theatre.

THR 8661 The Media and the Theatre Cr. 2
Writing and working with the media: press releases, public service announcements, magazine queries, radio and television spot writing; using print and electronic media through features and interviews. 

THR 8665 Managing Groups and Teams Cr. 1-2
Relationships between teams; how teams can be utilized to improve work performance. Practices used to strengthen confidence in supervisory skills. 

TOTAL D.E. CREDIT HOURS 16 

TOTAL CREDIT HOURS 33

Denotes recommended courses for the electives 

Gallery Management

REQUIRED COURSES 

THR 5640 Introduction to Accounting for Nonprofit Organizations Cr. 2 
Introduction to accounting for nonprofit organizations with a particular emphasis on arts organizations. 

THR 6651 Public Relations and the Arts Cr. 3 
Press writing and public relations for arts organizations. Topics include: writing, media relations, controlling public image. 
(Formerly THR 6500.) Material Fee as Indicated in Schedule of Classes. 

THR 7671 Funding and Grantwriting in the Arts Cr. 3 
Fund-raising strategies and the arts. Topics include: individual (annual and planned) giving, corporate giving, grant-making. 

THR 7999 Master's Essay Direction Cr. 2-3 
Open only to Master of Arts degree candidates in the Department of Theatre and Dance. 

TOTAL REQUIRED CREDIT HOURS 11

GENERAL ELECTIVES (CHOOSE TWO) 

FPC 5025 Entrepreneurship in the Arts Cr. 3 
The purpose of this class, both in organization, content and delivery is to explore the possibilities of entrepreneurship as a career/life option. Students will identify the intersection of the arts, arts culture, entrepreneurship and the individual to provide a practical and meaningful guide to creating a professional career in the arts. 

FPC 5660 Creativity: Building the New Cr. 3 
Study of creativity with personal application. Investigations in artistic, scientific, social science, engineering, industrial, and other areas. Actual application and problem-solving skills. 

THR 7651 Leadership in the Arts Cr. 3 
Modern leadership skills and techniques in theatre and in external environments. Topics include visioning, team building, consensus building, leadership communications, distinctions and similarities between leadership and management. 

THR 8689 Internship Cr. 1-3 
This course provides students with opportunities to serve as interns at theaters internal and external to the department. 

TOTAL G.E. CREDIT HOURS 6

DEPARTMENT ELECTIVES (SUFFICIENT CREDIT HOURS TO ADD UP TO 30 FOR PROGRAM COMPLETION) 

AH 5855 Museum Practicum Cr. 3
Cooperative arrangement between the art history program and the Detroit Institute of Arts, in which the student applies art historical training to a current project or exhibition in the museum.

ACS 5000 Art Gallery Management Cr. 3 
This course offers a larger sense of the profession gained through readings, opportunities to network within and outside Wayne State University's art galleries, and hands-on experience. The following operational fundamentals are thoroughly examined: exhibition and season design, marketing, budgeting, and standard facility requirements.

ACS 5200 Art Gallery Internship Cr. 1-3
This course provides students with opportunities to serve as interns at galleries and museums internal and external to the department. Students update the instructor with documentation of significant projects that they have worked on.

ACS 5650 Museum Culture: Histories, Critiques, Practices Cr. 3
The art museum as a subject of cultural history and criticism, social policy, and art. Includes panel discussions among museum professionals and opinion leaders, designed to explore current issues.

COM 6200 Theories of Small Group Processes Cr. 3
Theory and research on communication in the small, task-oriented group 

TOTAL D.E. CREDIT HOURS 13 

TOTAL CREDIT HOURS 30

Music Business 

REQUIRED COURSES 

THR 5640 Introduction to Accounting for Nonprofit Organizations Cr. 2 
Introduction to accounting for nonprofit organizations with a particular emphasis on arts organizations. 

THR 6651 Public Relations and the Arts Cr. 3 
Press writing and public relations for arts organizations. Topics include: writing, media relations, controlling public image. 
(Formerly THR 6500.) Material Fee as Indicated in Schedule of Classes. 

THR 7671 Funding and Grantwriting in the Arts Cr. 3 
Fund-raising strategies and the arts. Topics include: individual (annual and planned) giving, corporate giving, grant-making. 

THR 7999 Master's Essay Direction Cr. 2-3 
Open only to Master of Arts degree candidates in the Department of Theatre and Dance. 

TOTAL REQUIRED CREDIT HOURS 11

GENERAL ELECTIVES (CHOOSE TWO) 

FPC 5025 Entrepreneurship in the Arts Cr. 3 
The purpose of this class, both in organization, content and delivery is to explore the possibilities of entrepreneurship as a career/life option. Students will identify the intersection of the arts, arts culture, entrepreneurship and the individual to provide a practical and meaningful guide to creating a professional career in the arts. 

FPC 5660 Creativity: Building the New Cr. 3 
Study of creativity with personal application. Investigations in artistic, scientific, social science, engineering, industrial, and other areas. Actual application and problem-solving skills. 

THR 7651 Leadership in the Arts Cr. 3 
Modern leadership skills and techniques in theatre and in external environments. Topics include visioning, team building, consensus building, leadership communications, distinctions and similarities between leadership and management. 

THR 8689 Internship Cr. 1-3 
This course provides students with opportunities to serve as interns at theaters internal and external to the department. 

TOTAL G.E. CREDIT HOURS 6

DEPARTMENT ELECTIVES (SUFFICIENT CREDIT HOURS TO ADD UP TO 30 FOR PROGRAM COMPLETION) 

MUA 5600 Music Business II Cr. 3
Basic aspects of the music business. Topic coverage will include legal issues, copyright and fair use, songwriting, publishing, licensing, artist management, the recording industry, recording contracts, unions and guilds, use of agents, attorneys, and managers, and an introduction to various forms of business entities and related tax issues in the music busi¬ness. 

MUA 5800 Music Business IV Cr. 3
Individual study of specific areas of music business/management and the music industry at the local, national, and international levels. Areas may include: live concert production/touring, film music and music video, marketing/communication, music business/industry associations, and technology/digital implications.

THR 8661 The Media and the Theatre Cr. 2 
Writing and working with the media: press releases, public service announcements, magazine queries, radio and television spot writing; using print and electronic media through features and interviews. 

THR 7655 Human Resources for the Arts Cr. 3 
Topics include: leadership, group dynamics, staffing, employment and production-related contracts for non-profit. 

THR 8665 Managing Groups and Teams Cr. 2
Relationships between teams; how teams can be utilized to improve work performance. Practices used to strengthen confidence in supervisory skills. 

TOTAL D.E. CREDIT HOURS 13 

TOTAL CREDIT HOURS 30